The majority of products have seasonal trends. You don’t see many people buying patio furniture in November or Ski Jackets in June. That’s because the seasons or specific events change buying behavior. Consider these trends: Valentine’s week is the top week for flower sales Super Bowl week is the 2nd highest week (behind Black Friday) […]
What do you do in this scenario? Day 1: A user clicks on keyword 1 Day 3: A user clicks on keyword 2 and converts Do you give all the credit to keyword 2? If you are using a search engine tracking script or Google Analytics to track your conversions and you are bidding based […]
I still see absolutely terrible ad results all the time. There are usually two main culprits to this problem: Dynamic Keyword Insertion Mass creating ads without checking the length Take a look at these 4 ad headlines: The word ‘Stereo’ is 6 characters. A headline can be up to 25. Just by adding a few […]
There is not a ‘best’ testing metric for everyone. There is a best testing metric based upon what you are trying to accomplish. We’ve put together a quick reference chart to easily let you see what testing metric you should be using: What do you want to do? The metric you should use Increase conversions […]
We have two new features to tell you about today: Ad Rules and viewing disapproved ads. Manage When Your Ads Run: Ad Rules We’ve launched ad rules in Adalysis so you can automatically enable and pause ads. These rules are independent of any rules you have set in AdWords; however, we also support this in […]
You’re already using a –80% mobile bid modifier and yet mobile still just feels like its draining your budget each month. You’d rather spend money on tablets than mobile devices. Your mobile CTR isn’t bad, but when you look at your cross device conversions; they are 0. And you know its working as you had […]
We’ve just launched some powerful new features that should make it easy for you to pause, create, and manage ads in bulk. As these new features work with the filter commands that we launched a short while ago, we’re going to quickly review the filters and then get into the new features so you can […]
Dynamic search ads (DSA) are an unusual ad format as you don’t write a headline or pick a destination URL. With these ads, you choose what part of your site you want Google to use to scan for potential keywords and Google will show your ad and the relevant destination URL when the search query […]
This week we’re featuring everything you need to know about using RPI (Revenue per Impression) as your testing metric. This is sometimes called profit per impression (PPI). The difference between RPI or PPI isn’t in the metric calculations within your PPC account. The difference has to do with how you are passing data to your […]