Google Ads is changing how phrase match works, making it similar to the current modified broad match. You’ll also no longer be able to create modified broad match keywords after July. Here are some insights on working with Google’s broad match modifier & phrase match changes.

We’ve launched two new tools to help navigate the change. The first will let you quickly copy keywords and change their match types, along with options for how to handle the old keywords. This will help you quickly move to phrase match.

The second is a tool that allows you to see your data by match type distribution. This tool will let you see how each match type is performing, and compare time periods, to ensure you aren’t suddenly losing a lot of clicks, impressions, and conversions during the change.

This video will show you the two tools and walk through some more information on managing the transition.