PPC tracking & monitoring
PPC tracking is an essential part of PPC management that can be easily automated with specialized pay-per-click tracking software. This allows busy paid search marketers — whether working in a brand team or at a digital marketing agency — to focus more on strategic and creative tasks. Tasks like running A/B tests for ads, optimizing campaign organization, and reallocating budgets to meet business goals. For tracking important metrics, PPC monitoring software provides a simple and reliable solution.
Adalysis PPC tracking & monitoring tools
Adalysis is a professional pay-per-click management tool that monitors your Google Ads or Microsoft Ads performance and alerts you to important changes. With over 100 automated checks performed each day, you can be sure every metric stays under control.
Adalysis monitors three key areas in your PPC account:
- Critical issues: Receive instant alerts if your traffic stops. For instance, you’ll get an email if there are broken URLs in your ads or ad extensions or if a negative keyword at the wrong level blocks your ads from showing.
- Optimization opportunities: Identify areas for improvement in your Google Ads or Microsoft Ads accounts. Adalysis checks for issues like duplicate keywords, keyword cannibalization, or missing ad extensions in your campaigns.
- KPI tracking: Monitor key metrics such as CTR, conversion rate, and cost per click, along with recommendations for improvement. For example, Adalysis highlights underperforming keywords that spend budget without conversions and suggests bid adjustments for specific devices or locations.
The best part is that you can customize the criteria used to identify the best and worst performers. For instance, if an alert is triggered by default when a keyword reaches 150 clicks in the past 30 days without any conversions, you can adjust this threshold to 100 clicks or any other number that aligns with your business goals.
Customizable monitoring alerts
Adalysis PPC monitoring tools are extremely flexible. In addition to automated tracking, you can create custom performance monitors and receive alerts when specific conditions are met. Simply select the metric you want to track, set the monitoring period, define the checking frequency, and specify the minimum change to trigger a notification.
This ensures you’ll never miss a sudden drop or increase in metrics like impression share, costs, CPC, conversions, and more. Our Performance Analyzer tool also provides insights into the reasons behind these changes.
For ideas on useful KPIs to monitor, check out our blog articles on paid search KPI monitoring and diagnosis.
If you’d like to explore Adalysis PPC monitoring and tracking tools, you can try the platform for free — no commitment or credit card required. Adalysis, an award-winning PPC management software, provides a wide range of tools designed for professional online advertising specialists, all for a single fee.
Here are some of the additional tools included in your Adalysis subscription:
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world to effectively optimize their PPC efforts.
