AdalysisAdalysis
  • Features
    • Automated Alerts Engine
    • A/B Testing Tools
    • 20+ Management Tools
    • Reporting
  • Pricing
  • Resources
    • Ad Testing Guide
    • Demo
    • Partners
    • ETA Transition
    • Quality Score Management
    • Data Studio Reporting
  • Contact
    • Contact us
    • About
  • Blog
    • Subscribe to Adalysis Blog
  • Login
  • Sign Up
Login
FREE TRIAL

Category: Keywords

Home PPC Management Archive by Category "Keywords"

How to Work with the Latest Google Ads Match Type Changes

September 24, 2019BradGeneral, Keywords, PPC Management, Search TermsNo Comments

Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match:  Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the…

Read More
Ad group and keywords organization flowchart

Follow An Easy Flow Chart to Properly Organize Your Ad Groups

August 7, 2018BradAdWords Insights, General, KeywordsNo Comments

As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job…

Read More
N-gram data on campaign level thumbnail

Using Search Query Data to Inform Negative Keyword or New Product Decisions

October 10, 2017BradKeywords, Search Terms1 comment

Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords…

Read More
Conflicting keywords

How to Diagnose & Work With Keyword Conflicts

May 4, 2017BradKeywordsNo Comments

A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword…

Read More
N-gram search terms data

How to Analyze the Exact Match Change

March 20, 2017BradKeywords, New FeaturesNo Comments

Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in…

Read More
Alerts filtered by type of issue thumbnail

How to Find & Fix Common Negative Keyword Problems in PPC Accounts

February 23, 2017BradKeywordsNo Comments

In our last article, we covered the basics of negative keywords: What they are Negative keyword match types Where to add them How to find them In this article, we will examine some of the most common problems with negative…

Read More
Negative keywords function in blocking search queries thumbnail

The Negative Keyword Primer for PPC

February 2, 2017BradKeywordsNo Comments

Negative keywords are just as important to the success of your paid search account as positive keywords. At their basic level, negatives are filtering words – they stop your ads from showing. At a more crucial level, they can keep…

Read More
Alpha/Beta or Managed/Discovery Workflow thumbnail

Managing Low Volume Keywords in the Alpha/Beta or Managed/Discovery Workflow

April 12, 2016BradKeywordsNo Comments

The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add…

Read More

Discover the issues in
your AdWords Account
... and how to fix them fast!

Check Your Account For Free!

14 Day Free Trial
No Credit Card Required

Categories

  • AdWords Insights
  • General
  • New Features
  • PPC Management
    • Ad Testing
    • Ads
    • Keywords
    • Performance Analyzer
    • Quality Score
    • Reporting
    • Search Terms
  • Tutorials
  • Webinars

Around the Web

Facebook
Twitter
YouTube
RSS
  • Webinars
  • Tutorials
  • Ad Testing
  • Quality Score
  • Reporting

Adalysis on the Web

Facebook
Twitter
LinkedIn
YouTube
RSS

Company Address:

Adalysis Ltd, 15 Ashcombe Park, London NW2 7QU, UK
Terms of ServicePrivacy Policy
© Adalysis 2012-2019. All rights reserved.

Cookies

This site uses cookies More info