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The best ad testing metrics for Google Ads & Microsoft Ads
By Brad | 0 comments September 11, 2018
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Ad testing is an essential part of managing your PPC account. To properly test ads, you must also choose winners and losers based on metrics that align with your overall goals.
Unfortunately, CTR (click-through rate), conversion rate, and even CPA are too often used to choose winners and losers, even though they are rarely the best metrics.
To pick the best testing metric, you need to understand how it’s derived and what data it ignores. Then, evaluate see which one is really best for you.
In this video, we’ll cover:
- The data used for ad tests
- How each ad testing metric is derived
- The math behind each metric so you can determine all of these yourself
- Which is best for your account goals
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