Ad group filters

New Adalysis Features: DSA Testing & Ad Group Filtering

April 2, 2015 Brad New Features

DSA Testing You can now test Dynamic Search Ads (DSA) with Adalysis. As with text ads, all DSA ad tests will be segmented by effective device. So if you have an ad group with two DSA mobile ads and two DSA all device ads, we will treat these as two different ad tests and continue […]

Saved Test Results button

Historical Test Results Are Now Available for Multi-Ad Group Tests

March 24, 2015 Brad New Features

We recently announced that you can see your single ad group historical tests results within Adalysis.  You can now see these saved test results for multi-ad group testing as well.     If you click on the date range, you can see the details for the patterns. With single ad group tests, the only action you […]

Filtering ads test results by the date of change

New Feature: Ad Test Change History

March 9, 2015 Brad New Features

When you are testing ads, you are constantly changing ad statuses, deleting ads, creating new ones, and taking actions that affect your current information. It’s difficult to see your data backwards in time to when you made a change based upon ad testing data. You can now see your historical testing data in Adalysis. You […]

Results of singe-ad group automated daily tests thumbnail

See Performance Gains for All Your Ad Tests

January 15, 2015 Brad New Features

The goal of ad testing is to improve your overall account performance. However, it is difficult to tell just how your metrics will change based upon pausing your losing ads. Therefore, we just launched a new feature that will show you what would have happened to your metrics if your losing ad wasn’t running for […]

Options of Draft Ads feature

Draft Ads: Automatically Replace Losing Ads

October 7, 2014 Brad New Features

We’ve just launched another great testing feature to help you automate your testing experience known as Draft Ads. Draft Ads allow you to create Ads in advance and then choose replacement conditions in which your loser Ad will be automatically paused and your draft Ad pushed live. With the creation of draft Ads, you can: […]

New ad testing metrics

New Testing Metrics Added

May 27, 2014 Brad Ad Testing, New Features

We’ve just launched three new testing metrics: ROAS (return on ad spend) RPI (revenue per impression) CPA (cost per action) To make the names of the metrics line up with what Google uses inside of AdWords; we went with their naming conventions instead of the typical marketing convention. Here’s the translation between what Google calls […]

Team members invitation and management tool

The Teams Feature has Finally Launched

May 4, 2014 Brad New Features

The much asked for teams feature has finally launched. When you navigate to your account settings, you will see a new tab called teams. You can now invite other people to manage your ad tests and view your data. We have not capped how many people can access your data, so you should be able […]

Adalysis' updated UI

Adalysis Has an Updated UI

May 1, 2014 Brad New Features

    Thank you for all the feedback we’ve received throughout the beta so far. It’s been incredibly useful in designing a new interface. We’ve been working hard to design a UI that just ‘looks’ nicer and is a bit easier to navigate. We have the the first version of the new user interface created. […]

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