New ad testing metrics

New Testing Metrics Added

May 27, 2014 Brad Ad Testing, New Features

We’ve just launched three new testing metrics: ROAS (return on ad spend) RPI (revenue per impression) CPA (cost per action) To make the names of the metrics line up with what Google uses inside of AdWords; we went with their naming conventions instead of the typical marketing convention. Here’s the translation between what Google calls […]

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