As websites grow and change, URLs have a tendency to change. If you’re in a hurry to create many new ads, it’s easy to make a mistake and mistype a URL. These mistakes result in you spending money sending traffic to broken pages. We’ve just launched a new feature that will alert you when you’re […]
We recently did a webinar thinking about the future of digital marketing, the current trends, and what businesses need to do to succeed with digital. The participants were: Avinash Kaushik | Web Analytics Faculty Chair, Market Motive, Digital Marketing Evangelist for Google Jennifer Cario | Social Media Faculty Chair, Market Motive, President SugarSpun Marketing Brad […]
In the past few months, we’ve added many new features to Adalysis: N-Grams Negative keyword conflicts, cleanup, and management Quality Score analysis Ad Extension usage and more Our goal is to focus users on actionable information and not let people get bogged down in repetitive analysis of trying to find problems. To bring some of […]
As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups […]
Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]
In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]
We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]
Audience targeting has long been associated with social advertising, and even before that, it was a tactic that you could use across display networks (before Google even rolled out these options). However, audience targeting is part of paid search – and if you’re not using audience targeting, you’re being left behind in your paid search […]
We’ve rolled out a few improvements to make it easier to work with alerts and historical ad tests. Alert Changes We’ve moved all the alerts into the dashboard and grouped them by where you should take action on the alert. For instance, if you have ad groups with no active ads in them; you’ll find […]
Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]
Check Your Account For Free!
September 20, 2016 
Brad 
