Adalysis has rolled out support and automated testing for more display ad formats. The new ad formats supported are: HTML5 ads Ads created from templates Ads created with ad ideas Lightbox ads Gmail Ads Responsive ads Responsive Ad Support Responsive ads can compete against both text and image ads (so a responsive ad can be […]
Happy New Year! With the new year comes new challenges. What should you be doing today in your accounts? What should you be doing tomorrow? What are the future trends that if you’re not following, you’ll find yourself falling behind the competition? Get answers, thoughts, and insights to these questions and more in this free […]
Most articles on Quality Score are a bit confusing as what you see inside of the AdWords interface and what the articles mention (lowering CPCs, raising positions) are based upon two entirely different numbers. Quality Score, along with your ad extensions and bid determine your ad rank; how high your ad is positioned compared to […]
Quality Score is an important component of managing any PPC account as it can dramatically affect your ad display, positions, and CPCs. To help you understand quality scores and how to increase them, Finch & Adalysis will be presenting a webinar that covers: Quality Score overview How it affects your ad display The factors of […]
Adalysis now supports Bing ETAs. With ETAs in Bing; you can test them against your STAs (standard text ads) or test ETAs vs ETAs. We’ve also converted the AdWords ETA upgrade tool to work with Bing Ads. There are some slight differences in the ETA upgrade tools between AdWords & Bing due to the character […]
Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio & Adalysis will be hosting a webinar that will help you walk through: The transition Techniques […]
Landing page analysis is an important aspect to PPC management; and we’ve launched some new features to make it easy to see your landing page performance and other issues. Landing Page Analysis On the landing page analysis screen, we’ll show you URLs that are used in more than one ad group so you can easily […]
One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses: Rising CPAs The difference in audience touch points over the years How audience targeting can help lower CPAs The types of audience targeting What can be done with audiences How to think about audiences in scale A […]
Adalysis is pleased to announce that we won the award for the “Best PPC Management Software Suite” presented by the US Search Awards. The award show was hosted at Caesars Palace in association with Pubcon Las Vegas. Adalysis had been shortlisted for Top Innovation and Best Management Suite at the US Search Awards and the […]
Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing: Testing ideas Hypothesis Data metrics Statistical significance Taking action Insights In this webinar, we’ll cover ad testing with Facebook, how to test in paid search, and testing metrics and processes that can be used across […]
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January 17, 2017 
Brad 
