AdWords recently launched a way for you to create specific marketing messages for devices or audiences without having to use ad customizers. These are sometimes called IF ads and other times called Default ads. The advantage of these ads over ad customizers is that since they have ‘default text’ in them; text that shows to […]
We just launched a new feature that will automatically pause your losing ads and optionally replace them with new ads. You can see a video of how to use this feature; or read below more about it. Automatically Pause Losing Ads To use this feature, navigate to your Single-Adgroup Tests and then to the Loser […]
In our last article, we covered the basics of negative keywords: What they are Negative keyword match types Where to add them How to find them In this article, we will examine some of the most common problems with negative keywords. Inconsistent Usage One of the most common problems in larger accounts is that they […]
In 2017, we’ll be speaking all over the globe; if you’d like to connect with us, here’s some places where we can be found: March*: SMX Munich March*: SMX West (San Jose) April: Hero Conf (Los Angeles) May*: SMX London June*: SMX Advanced (Seattle) October*: SMX East (New York City) November: Pubcon (Las Vegas) * […]
We worked with Acquisio, Microsoft, and altima° North America to bring you the 2017 PPC predictions. These predictions and discussion should help you think about what you need to accomplish this year and starting thinking about the future. Some of the big conversations center around: Attribution management & theories Artificial intelligence, machine learning, and heuristic […]
Adalysis monitors a lot of pieces of your account; such as: Keyword conflicts Ad groups with 1 or 0 ads in them Malformed negative keywords Broken URLs And more… In order to make the alerts easier to see and find; we just rolled out an updated alert section. You can expand each section to see […]
Negative keywords are just as important to the success of your paid search account as positive keywords. At their basic level, negatives are filtering words – they stop your ads from showing. At a more crucial level, they can keep your ads from wasting money and impressions on irrelevant search queries, which leads to: Increased […]
Last year, we started pinging every URL in your account once per week to find broken URLs for users. We’ve now gone further and actively monitor all the domains and subdomains within your account. The way the system works, we first will find every domain and subdomain being used across your account. Next, we ping […]
We recently did a great Quality Score webinar with Finch. If you’ve not looked at Finch before; it’s a very interesting software solution for ecommerce accounts. From a Quality Score perspective, in the webinar, we walk through how to work with Quality Score, it’s factors, etc; and then Finch walks through their ‘Wheel of Goodness’ […]
Using all appropriate ad extensions is crucial to managing your PPC accounts. Ad Extensions are not only used in determining ad rank, they allow users to interact with your ads in various ways such as calling you directly from an ad to deep linking to appropriate pages. There no longer seems to be a debate […]