Types of ad rotation thumbnail

How Ad Rotation Affects Your AdWords Ad Testing

September 23, 2014 Brad Ad testing

If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. […]

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Results of the test by device

Learn How to Test Your AdWords Ads by Effective Device

September 16, 2014 Brad Ad testing

Mobile users and desktop users behave differently. They are often looking to accomplish different tasks based upon the device type. Therefore you should test ads differently based upon the user’s device. However, first we should examine the concept of ‘effective device’ so you understand where your ads are really showing. Examining Effective Device With Google […]

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Ad Testing for Lead Gen

The Best Ads Testing Metrics for Lead Generation Campaigns

September 9, 2014 Brad Ad testing

There are many metrics you can split-test in Google AdWords by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four […]

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Adalysis is Officially Open For Business

July 29, 2014 Brad General

The idea for Adalysis was born in March of 2012 over a lunch meeting in Munich. We specked out the system, and started to code. A year easily went by just working through working with APIs, designing custom algorithms that could accommodate testing that was fully automated. This meant there was no need for the typical ‘control’ […]

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Beta

Adalysis Private Launch

September 16, 2013 Brad General

Adalysis is a product that automates statistical significance by CTR, CPI, and CR. It will then present you with the winners along with an easy workflow to pause the losers and create new ads. There are other features in the system (like cross ad group testing or string testing) and many new ones we’re working […]

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