Competing in Google Shopping is tough, but it’s fundamental to retailers’ success. It now accounts for more spend than search ads in the USA.

To be successful, there are 7 key things that you need to do:

1. Segment search terms by brand or non-brand, so that you can set different bids. You could set up two campaigns and add the branded terms as a negative in one.
2. Keeping your pricing competitive is very important for shopping. Increase your prices, and you could see more than half of your conversions disappear.
3. Bidding on Google Shopping is much more volatile, too. Testing your bids extensively is a must to get the best ROI.
4. Want to generate more impressions for your key terms? Simply add them to the product titles and see your impressions soar.
5. Not every product is the same. Some will have high profit margins and others much smaller. Separating your products by ID is key, so you can set bids for each product.
6. Conversion rate varies hugely by the time of day and the day of the week. It’s important to use a 24-hour bidding script to change your bids hourly for maximum ROI.
7. Finally comes RLSA. People who’ve visited your site already are over two times more likely to purchase from you. It’s a smart idea to increase your bids to capitalize on that high-converting traffic.

Infographic contributed by Clicteq – https://clicteq.com/definitive-guide-google-shopping-ads/

This is a guest post by Wesley Parker, Founder and CEO at Clicteq. He currently manages a Google Ads portfolio across a range of sectors. He regularly features in leading search publications such as Search Engine Journal, Econsultancy and Certified Knowledge.