Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier to visualize your audience data.
The report consists of eight pages:
What is missing is income and company size (plus other audience alphas/betas Google is running). These data sets are not in Data Studio yet. Once they are in Data Studio, we’ll add pages for them and make an announcement.
The audience drill down page is handy once you know how to work with drill downs. It starts by looking at audience type and then you can drill down into the audience name, campaign, and ad group data.
Where drill downs are confusing is that you can drill down on all the data, or just selected data. As an audience can be at a campaign or ad group level, you sometimes come across a ‘null’ piece of data. To work with drill downs, we’ve put together this concise video to walk you through the process.
You can download this report, as well as several others from our Google Data Studio reports page.
If you need help getting started with Data Studio, this playlist should help you out:
We hope you enjoy the reports 🙂