We launched the ability to graph out keyword and ad group quality scores and their subfactors a while ago. Ever since; we’ve been looking at common Quality Score patterns and some of the reasons behind those patterns. In this article;…
Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords…
Our latest feature release is PPC reporting for Adwords and Google Analytics accounts (Bing Ads and Facebook will follow shortly). Adalysis now provides over 250 pages of various ready made reports that you can either simply use as is, or…
We launched campaign level n-grams a while ago, and if you’re not familiar with this powerful way of analyzing your search query data, see this article. Our top n-gram feature request was to also include account level n-grams; and we’re…
Analyzing how your Quality Score changes over time can give you great insights into what ads and landing pages are leading to your best Quality Scores. It also lets you see as you conduct ad testing how this can improve…
Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance),…
A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword…
You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create…
Multi-ad group testing is a great way to test large numbers of ads or to get great insight into consumer behavior. To make it easier to test and find where you should be testing, we’ve added two new multi-ad group…
Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways…
