Google Ads bid strategy: when to use Target vs. Max CPA & ROAS

October 17, 2023 Brad General, PPC management

Table of Contents What is Max Conversion & Conversion Value Bidding? What is Target CPA & Target ROAS Bidding? The Pros & Cons of Max Bidding The Pros & Cons of Target Bidding Our General Rules for Which Bid Method to Use Target and Max bidding are separated by a single checkbox. However, the implications […]

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How to Test RSAs like a Pro

Watch our SMX Advanced session: how to test RSAs like a pro [Video]

October 3, 2023 Brad Ad testing, General, PPC management

At SMX Advanced we covered a large variety of RSA topics, such as: Why ETAs outperform RSAs How to increase RSAs effectiveness Ad elements you should include in your ads How Ad Strength affects your data What Pinning does to your RSAs Four different ways to test RSAs We hope you enjoy the session 🙂

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How to Build Highly Effective Google Ads Custom Audiences

June 6, 2023 Brad General, PPC management

Google Ads custom audience segments can be a powerful way to reach your target market. Unfortunately, most custom segments aren’t created correctly. These segments either use too many targeting options, skip over vital settings, or are built for mass views as opposed to reaching the correct audience. In this video, we’ll walk you through how […]

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How to Evaluate Search Partners on Google Ads & Microsoft Ads

February 14, 2023 Brad General, PPC management

Table of Contents Google Search Partners List Controlling Your Visibility on Google’s Search Partner Network Your View into Microsoft’s Search Partner Network How to Evaluate Google Ads Search Partner Network Automatic Evaluation of Search Partners Wrap-Up Last update: August, 2024 Google Search Partners List Although Google does not provide an exhaustive list of these partners, […]

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How to test responsive search ads (RSA) in Google Ads and Microsoft Ads

September 16, 2022 Brad Ad testing, General

There is a common fallacy that you don’t need to test RSAs which are now the default ad type. Your ad is one of the most critical elements of your account since it persuades a user to come to your site and take action. You need to ensure you’re serving the best possible RSAs. In […]

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RSA Optimization Series: Part 4 – PPC Tools to Make RSA Creation, Optimization, and Management Easy

June 7, 2022 Brad Ads, General

We’ve been hard at work for the past several months to bring you tools to efficiently manage the transition from ETAs to RSAs and their ongoing management. During that time, we’ve done a significant amount of analysis on ETAs and RSAs, which you can see throughout the RSA series: Part 1 – RSAs vs. ETAs […]

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How to Steer the Google Ads Machine with Negative Keywords

May 17, 2022 Brad General, PPC management

One of the most crucial PPC tasks is negative keyword management. In the past 3-5 years, managing negative keywords has increased in importance and complexity as much, or more, than any other PPC management tactic. There are a few reasons for this. Looser Match Types With the changes to exact and phrase match over the […]

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RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength

April 5, 2022 Brad Ads, General, Google ads insights

In our continuing series on RSAs, we will take an in-depth look at the RSA ad strength.  In this post, we will cover: How many headlines you need to achieve an ad strength score of ‘Excellent’. How pinning affects your ad strength. How ad strength correlates with impressions, CTR and conversion rate. What is Ad […]

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RSA Optimization Series: Part 2 – Learn to Create and Test RSAs in Google Ads

February 23, 2022 Brad Ad testing, Ads, General, Google ads insights

Responsive Search Ads (RSAs) will be the default ad type in Google Ads starting later this year. In our last post, we looked at a data comparison of RSAs vs ETAs. In today’s post, we will examine how to create and test RSAs. The options to create and test RSAs can quickly become confusing with […]

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RSA Optimization Series: Part 1 – RSAs vs ETAs

February 8, 2022 Brad Ads, General, PPC management

In a few months, you will no longer be able to create Expanded Text Ads (ETAs) as Responsive Search Ads (RSAs) will become the default ad type. In getting ready for this transition, we are comparing ETAs and RSAs to better prepare for the upcoming changes. This comparison will let you see how the performance […]

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