Understanding & Analyzing Google Ads Extension Data

September 28, 2021 Brad General, PPC management

Google has several ad extensions views, and they are not intuitive as to how to use each one. In this video, we’re going to show you how to use the views for managing, analyzing, and testing your extensions. We’ll walk through: Overview of extension views Determine if you’re missing extensions Find out if Google is […]

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Understanding & Optimizing Google Location Targeting Settings

September 1, 2021 Brad General, PPC management

Google Ads location targeting settings are not quite always as straightforward as they seem. If you choose to have your ads showing in the US, why do you see people from Germany, France, and Japan clicking on your ads? If you are only targeting Chicago, why do you have clicks from San Francisco? Beyond the […]

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How to Increase Your Quality Score’s Ad Relevancy Factor

August 10, 2021 Brad General, Quality score

Google Ads Quality Score is made up of 3 primary factors: Expected CTR, Landing Page Experience, and Ad Relevancy. We’ve previously examined how to improve Quality Score and Understanding and improving Landing Page Experience. In this video, we will dig into the Ad Relevancy portion of Google’s Quality Score. While ad relevancy is only 22% […]

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The Top 10 Google Ads Conversion Tracking Mistakes

July 28, 2021 Brad General, PPC management

Tracking conversions is an essential part of PPC management so that you make data-driven decisions about your account. The deeper you dig into the conversion tracking setup, the more common it is to see mistakes. Many companies regularly audit their search terms, keywords, and ad tests, however, they don’t always audit their conversion settings. When […]

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Working with Google’s Broad Match Modifier & Phrase Match Changes

February 5, 2021 Brad General, Google ads insights, PPC management

Google announced they will be sunsetting broad match modifier and changing phrase match to work like the old broad match modifier. These changes should be rolled out by July 2021, and then, you will no longer be able to create broad match modifier terms. That means your old phrase match terms will expand to show […]

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KPI monitoring & diagnosis: Why did your conversions and conversion rate change?

February 25, 2020 Brad General, Performance Analyzer

Continuing our KPI monitoring & diagnosis series, we’re going to dig into investigating changes to your conversions. When you see large conversion changes, it can be a great day (when they’re trending upwards) or a tough day full of analysis and changes (when they’re going down). As a reminder, this data doesn’t exist in a […]

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KPI monitoring & diagnosis: why do your CPC and cost change?

January 13, 2020 Brad General, Performance Analyzer

Continuing our KPI monitoring & diagnosis series, we’re going to dig into investigating changes to your cost per click. This is either very easy to examine or complicated as the factors that can affect CPC can vary depending on the changes you have made, and your competitors’ changes. As a reminder, this data doesn’t exist […]

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Join us for a Webinar Examining Search Term Management in the New Match Type World

November 20, 2019 Brad General, Search terms

Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK results. Others have seen significant increases in CPAs or decreases in ROAS. For example, in […]

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Analyze Your Google Ads Audience Data with this Free Data Studio Template

October 15, 2019 Brad General, Reporting

Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier to visualize your audience data. The report consists of eight pages: Audience overview All audience […]

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KPI monitoring & diagnosis: why does your CTR change over time?

October 8, 2019 Brad General, Performance Analyzer

Continuing our KPI monitoring & diagnosis series, we’re going to dig into examining changes to click through rate (CTR). This is is one of the more complicated changes as there are so many factors that might be involved. As a reminder, this data doesn’t exist in a vacuum. It’s easiest to see this information in […]

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