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How to Turn Complex PPC Data into Simple Stories

An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]

Campaign performance visualisation chart thumbnail

New Adalysis Tool: Use the Performance Analyzer to Compare Your Metrics Over Time and Create Data Driven Stories

March 11, 2018 Brad New Features, Performance Analyzer

The performance analyzer let’s you easily compare your PPC data across two timeframes. This comparison allows you to quickly see what drove the changes. You can examine this data by: Network (search or display) Individual or multiple campaigns Different time periods When you have the results, it’s easy to see what drove the changes in […]

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