An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]
The performance analyzer let’s you easily compare your PPC data across two timeframes. This comparison allows you to quickly see what drove the changes. You can examine this data by: Network (search or display) Individual or multiple campaigns Different time periods When you have the results, it’s easy to see what drove the changes in […]
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