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One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses:
- Rising CPAs
- The difference in audience touch points over the years
- How audience targeting can help lower CPAs
- The types of audience targeting
- What can be done with audiences
- How to think about audiences in scale
- A small site case study on targeting
You can see the video here.
We hope you enjoy the presentation 🙂
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