One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses:

• Rising CPAs
• The difference in audience touch points over the years
• How audience targeting can help lower CPAs
• The types of audience targeting
• What can be done with audiences
• How to think about audiences in scale
• A small site case study on targeting

You can see the video here.

We hope you enjoy the presentation 🙂

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