How to Combat Rising CPAs with Audience Targeting

By Brad

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Google Ads Insights

One of our co-founders, Brad Geddes, keynoted SLC DMC this year and he gave a presentation that encompasses:

  • Rising CPAs
  • The difference in audience touch points over the years
  • How audience targeting can help lower CPAs
  • The types of audience targeting
  • What can be done with audiences
  • How to think about audiences in scale
  • A small site case study on targeting

You can see the video here.

We hope you enjoy the presentation 🙂

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