Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots of stats for ad testing, easily find top combinations, and then create ETAs that were […]
AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to answer your questions about machine learning. Some questions so far: How do I evaluate recommendations? Are people fighting or just accepting machine learning? […]
We’ve just launched 4 new alerts to help you understand your campaign settings and other performance data. You’ll see these alerts on your dashboard: Clicking on these alerts will take you to the campaign screen filtered by alert. There are several new campaign filters: In addition, you’ll now see a new column “Settings & Performance”. […]
2018 brought many changes to Google Ads. Some of these changes are continuing changes due to consumer trends and others are brand new features. Of course, like every year, we say Goodbye to a few friends, and Google Ads wasn’t any different as it sunsetted two much beloved products and features. Without further ado, let’s […]
This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful discussion about how the world of regulations, consumer choice, machines, technology, and of course – […]
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these days are: How much control do you want over your messaging? Who is better at […]
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]
An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]
Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]
Attribution determines how conversion and revenue data is divvied up among clicks when it takes a user multiple visits to convert. According to Nielsen, on average, customers make 6 website visits in the conversion process. That means that if you are not using an attribution model, you are making some of your decisions on incomplete […]
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February 12, 2019 
Brad 
