We’re big fans of automation; but not everything should be automated. There are a few considerations with automation: Is the process repeatable & consistent? With automation; you’re trusting the system to do the exact same thing over and over without any variation. If you don’t trust all the inputs; then you should not automate the […]
Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]
The idea for Adalysis was born in March of 2012 over a lunch meeting in Munich. We specked out the system, and started to code. A year easily went by just working through working with APIs, designing custom algorithms that could accommodate testing that was fully automated. This meant there was no need for the typical ‘control’ […]
There are so many features and possibilities within Adalysis, that it is very difficult to show them all in the user interface. We had a previous knowledge base; but the system wasn’t overly friendly to search and navigation. We’ve just migrated to a different knowledge base and ticket provider who’s system is vastly superior to our […]
Adalysis is a product that automates statistical significance by CTR, CPI, and CR. It will then present you with the winners along with an easy workflow to pause the losers and create new ads. There are other features in the system (like cross ad group testing or string testing) and many new ones we’re working […]
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March 10, 2016 
Brad 
