There are several ways to test ads: A/B Testing Pattern Testing Label testing And more And then you need to: Determine winner and loser metrics Segment your ad tests Determine minimum data Determine maximum data Ensure you are confident in the results All of these decisions are assuming that you’re testing and have ad ideas […]
B2B (business-to-business) companies often struggle with quality score and ad writing as they are often competing against B2C companies for the same keywords; but only a small segment of the actual search audience. For instance, take the term ‘safety gates’. The most common searcher for this term is a consumer that is looking for a […]
We’re joining the Acquisio team for an in-depth look at Quality Score that’s open to anyone on June 2nd. There’s a few topics we’ll cover in the webinar. Quality Score Importance Quality Score is one of the most important and least important numbers in your AdWords account at the same time. When its bad, it […]
We recently launched several new features to make diagnosing and improving your quality scores in AdWords & Bing easy to do within Adalysis. This quick video tutorial will walk you through the process and give you some quality score insights on how to diagnose and increase your quality scores using these new features. You can see […]
You created an ad test, you waited to accumulate some data, and now you have winners and losers. What do you do next? In reality, you have two simple options: Pause losers & create new ads immediately Pause losers & wait to create new ads There are several considerations to take into account before you […]
The workflow often known as Alpha/Beta or Managed/Discovery works like this: Discovery campaign (beta): Use modified broad match keywords When a search query consistently receives conversions; then you make it a negative exact match in the search campaign and add it as an exact match keyword in the managed (alpha) campaign This structure […]
Google recently removed the sidebar ads for Google search results; and the focus has been around the overall impact such as: Higher ad position Static CPCs Less total impressions More total clicks All of that information makes sense since there are less ads on the page and a 4th ad above the organic results. However, […]
Ad advertiser recently contacted us and asked a simple question: If I want to test two ads and two landing pages; is this how I should setup my ad test: Ad A to Landing Page 1 Ad B to Landing Page 2 There’s not a simple answer to this question as it depends on what […]
Quality Score optimization is essential to any PPC account. Increasing your quality scores can: Decrease your CPC Increase your ad position Cause your ad to show if its not showing due to poor quality scores Cause your ad to show on more matching queries (depending on match types) There’s two factors to increasing quality score: […]
Ad Extensions are incredibly important to any PPC account. Here’s just a few of the benefits of using ad extensions: Used to calculate ad rank (along with quality score and bid) Showcase additional information to the user Allow for more conversions types (calls, driving directions) Gives the user more information about the company/product Causes the […]
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June 9, 2016 
Brad 
