Google’s new Expanded Text Ad format is a chance to re-imagine your ads. It’s also a chance to become completely overwhelmed with the amount of work that needs to be done in a short amount of time. Acquisio & Adalysis will be hosting a webinar that will help you walk through: The transition Techniques […]
As you migrate to Expanded Text Ads (ETAs), you want to ensure your new ads are preforming as well or better than your standard text ads. In order to do that, we’re finding that there’s a few steps you should take: Determine What Ad Groups You Want to Test Not all of your ad groups […]
Adalysis now has support for expanded text ads (ETAs). This is a large change to both ads in your account and how Adalysis calculates the ad test data so please take a moment to understand the changes. How ETAs are Tested ETAs can run on any device and don’t carry a mobile preferred flag. This […]
In the upcoming months; you’ll have to upgrade all of your ads to the expanded text ad format. The new format has longer headlines and a single description line. There are a few ways to text your expanded text ads (ETAs), and we’ll walk through the various scenarios, advantages, and disadvantages for testing. What are […]
We’re often asked by advertisers questions such as “I have a 44% CTR, why does Google say my expected CTR is average”. Now, 44% is high, and that’s for a brand term. However, we’ll see some accounts where non-brand needs at least a 15% CTR to be ‘above average’. As expected CTR is a major […]
Ad Relevance makes up 22% of your visible quality score and it can be a difficult item to work with since it doesn’t always make logical or semantic sense. For instance, an easy way of thinking about relevance is semantically. If the keywords and overall idea is in the ad, then the ad should be […]
We recently did a webinar with Acquisio that dug deeply into Quality Scores. We covered: Each of the quality score components The weighting of each component How to increase each of the sub factors Easy workflows for improving your quality scores And much more The webinar recording is now online and you can view it […]
We just recorded a podcast with Edge of the Web Radio. The podcast covers everything from time management to ad testing. It’s a fun show full of laughter, insights, jokes, and great tips on managing PPC. If you haven’t checked out their podcast before, you should, its had some great guests ranging from Jessie Stricchiola […]
Image ads are often more difficult to test than text ads as, with image ads, you’re rarely just testing ad 1 versus ad 2. With image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size. For instance, you […]
We’re on a quest to make managing your overwhelming amount of PPC data much easier. This technique can help you in both Google AdWords and Bing Ads to find negative keywords and insights into your own data. It’s already easy to manage ads, quality score, and make bulk ad changes within Adalysis. We’ve just launched […]
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October 27, 2016 
Brad 
