PPC reporting is one of the most time-consuming tasks for PPC marketers. Studies show that the average agency spends 3-7 days per month on this task. For the average in-house team, it’s 2-3 days each month.

Of course, those are averages. With automated reporting, it takes less than an hour per month. That usually breaks down into 1 minute to download auto-created reports and an hour writing the story to go with the stats.

The easiest way to get started with automating your reporting is through Google Looker Studio. To speed up the process, we’ve created some Looker Studio templates that you can easily apply to your own accounts.

The first report is for Google Ads. This 6-page report starts with summary data:

It ends with one of our favorite reports: a time frame metric comparison that is easy to turn into data storytelling.

The second report is for Google Analytics:

Once you are familiar with Looker Studio, it’s easy to set up and manage reports. We’ve also created two videos that show you how to set up your Google Looker Studio environment. To get access to these reports and videos, just sign up here for free.

Note: Adalysis subscribers already have access to PPC reports in your interface. Just navigate to the Reporting section to get Google Ads, Microsoft Ads, Google Analytics, and Facebook reports.