If you’ve been endlessly searching for the best PPC tools, then look no further.
We’ve searched the depths of the internet so that you don’t have to and compiled a list of the best tools out there. Using this guide, you will be able to identify the industry-leading PPC tools for your paid ads in multiple categories.
Unlike other keyword research tools out there, Keyword Tool does not pull from Google Keyword Planner. Instead, Keyword Tool utilizes Google Autocomplete,yielding more relevant keywords to the searches people are conducting online every day.
Ubbersuggest is a free keyword overview tool with a highly user-friendly interface. Founded by digital marketing guru Neil Patel, Ubbersuggest can help you fine-tune your next PPC campaign keyword list by identifying the CPC data and monthly search volumes to outperform your competitors.
Go beyond traditional web analytics with Hotjar, which allows you to understand what users are doing on your website from a deeper level. Allowing you to record user interactions and filter through them later, Hotjar helps you visualize user behavior with Heatmaps.
Track website traffic sources and engagement across all digital channels with the help of Adjust. The cloud-based business intelligence platform solution provides you with insight through the entire app download journey, including everything from installation to marketing trend comparisons.
Improvado is an automated ETL marketing data platform that specializes in marketing reporting automation and helps teams make informed decisions. It helps marketers consolidate all marketing data in one place for better insights into how they’re doing across channels, analyze attribution models and e-commerce insights, and get accurate ROMI data.
For entrepreneurs and small businesses, ClickFunnels is a great online selling platform. This cloud-based website hosting solution saves you the hassle of designing and hosting a website with all the interactive tools you could need available at your fingertips.
Pair your know-how and expertise with machine learning through Unbounce, geared towards small and midsize businesses. For the first time, this pairing can bring you increased sales and conversions through your online marketing campaigns with the help of Unbounce.
This tool helps marketers create and publish blazing-fast Google recommended AMP landing pages that are fully responsive across devices and load almost instantly. Swipe Pages reduces bounce rates and increases the conversion rate.
Build landing pages for PPC campaigns faster and easier with Landingi. Thanks to a pixel-perfect drag and drop editor, you have complete freedom and control over the creation process. Design, publish and optimize landing pages the smart way and grow your business.
Wix has become a household name for website building, especially in the last few years. Today, Wix has over 200 million users, and it comes as no surprise considering features like an extensive template library, a drag and drop site builder, and the Wix App Market.
Weebly is a simple and clean-cut site builder that is an excellent option for smaller businesses. Today, Weebly has helped users build over 50 million websites, the easily customizable designs help business owners grow their customer base in style.
Designed to boost website conversions and revenue, Zoho PageSense is a conversion optimization and personalization platform. By tracking the visitor journey, Zoho PageSense combines the power of A/B testing, web analytics, and personalization so that you can make the best business decisions.
Test and optimize your web properties with Adobe Target. Leveraging data from Adobe Experience Cloud and third-party sources allows you to use Adobe Target across multiple channels, including ads, banners, emails, and your website.
Protect your e-commerce business or organization from fraudsters and malicious users while boosting your sales and generating higher ROI with the help of IPQualityScore. This anti-fraud service provider offers a myriad of user-friendly and effective anti-fraud tools and solutions.
Using industry-leading detection algorithms, CHEQ ClickCease provides an anti-click-fraud service that protects anyone using Google Ads and Bing Ads. Automatically blocking fraudulent IPs, ClickCease acts to detect click fraud, prevent it, and protect from it in the future.
Fraud Blocker helps advertisers improve the performance of their ad campaigns by reducing fraudulent click activity from bots, competitors, malware, and more. The service offers best-in-class fraud prevention at an affordable monthly price. It also recently received the top rating by Tech Times.
This data-driven click fraud protection software will allow you to monitor, detect and eliminate low-quality traffic from your ad campaigns. It will help you boost campaign conversions and maximize PPC ROI by removing illegitimate and money-wasting clicks from campaigns.
Clixtell monitors and analyzes every click by over 100 data points. The superior Neural Network will immediately detect any type of invalid click attempt and will report it back to Google for blocking and crediting. Clixtell will save you money and maximize your campaign ROI.
TrafficGuard helps advertisers maximize return on ad spend through full-funnel ad fraud prevention. Powered by an award-winning platform, the solution drives’ superior advertising performance by verifying advertising engagement as they occur, blocking fraudulent traffic from infiltrating ad campaigns.
PPC Protect is a cloud software solution for preventing advertising fraud on paid media and digital advertising campaigns. With the help of the automatic IP blocking technology of this powerful tool, you can get effective click fraud protection and stay ahead of your competitors.
Advertise on different shopping channels, including eBay, Amazon, Facebook, Shopzilla, Pinterest, Instagram, Google Shopping, Criteo, and more with the help of DataFeedWatch. Easily optimize your data feed while making your products more visible, boosting sales.
Channable is cloud-based feed management and PPC automation platform ideal for businesses of all sizes. The platform allows users to easily manage and automate advertising catalogs as it offers a Google Shopping API and product feed integration.
Intelligent Heraldbee Algorithms help businesses acquire new valuable visitors to your shop. Heraldbee is a very good tool for those who are beginning their adventure in e-commerce.
Feedoptimise has a very easy-to-use monitoring system helping you to constantly keep an eye on how your feeds perform, what products visitors buy and which channel monetizes the best. You can also make any changes you need in bulk using a huge selection of modifiers.
ChannelPilot allows users to export their product data to various channels, optimize it comprehensively and increase sales. With ChannelPilot, you will be able to automatically list your products on thousands of online sales channels, including the largest price comparisons, shopping portals, marketplaces, or affiliate providers.
FeedSpark uses advanced technology that can quickly audit feeds and automatically identify the changes needed to ensure feeds are compliant. It also helps you drive significant uplifts from Google Shopping with limited effort for you.
Hemingway App is an editing and proofreading tool that focuses on readability. It identifies errors and weak spots in writing by highlighting and fixing grammatical errors and structures. It will help you create concise PPC ad content that potential customers get the brand message easily.
Copy.ai uses AI and advanced machine language models to help you generate compelling and high-performing marketing copies. It accelerates the content creation process for writing ads, captions, product descriptions, and more.
Anyword’s AI-based language optimization software analyzes billions of data points to create messages that show a 30%+ lift in performance. It also provides a “grade” for each copy variation, which predicts its conversion potential and provides insights on audience demographics, as well as tone and style.
WriterZen is the pioneer toolset that walks you through the most optimal content creation process and simplifies the workflow. The auto-clustering function in the keyword explorer quickly groups keywords that have the potential rank, saving you hours of manual labor.
Similar Web is known for its competitive website performance metrics and analysis for PPC, Social Media, Content, and SEO. PPC specialists can spy on competitors’ traffic acquisition strategies and compare channel acquisition, customer behavior analytics, and demographics.
SEMrush is a collection of tools used for SEO and PPC Strategies. The keyword research tool is a great one for gaining insights into your competitors’ PPC performance. It helps you reveal the keywords they’re bidding on, uncover keyword gaps, and delve deeply into their paid search hacks.
SpyFu helps you identify hidden trends and emerging advertisers so you stay one step ahead of the competition. When you search your own site in SpyFu, you can instantly see the high-priority keywords your site is missing and uncover ad copy that wins test after test.
If you are looking to audit technical issues on your websites, such as speed and performance, GTmetrix is a free tool to discover optimization opportunities. Even with the most efficient ad strategy, your conversion rates will suffer from the slow load time due to poorly optimized data such as images and videos.
Attribution App allows you to tailor your attribution model according to your marketing funnel. This lets you optimize your spending and track the real return on ad spend (ROAS), as well as gives an overall understanding of the ROI of your paid digital advertising channels including PPC and affiliates.
Dreamdata’s a dedicated B2B attribution and analytics tool – catering for the multi-touch and account-based B2B customer journey. It allows you to track any given touchpoint in the customer journey and analyze how certain activities are impacting revenue.
