Types of ad rotation thumbnail

How Ad Rotation Affects Your AdWords Ad Testing

September 23, 2014 Brad Ad testing

If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. […]

2 comments
Read More
Results of the test by device

Learn How to Test Your AdWords Ads by Effective Device

September 16, 2014 Brad Ad testing

Mobile users and desktop users behave differently. They are often looking to accomplish different tasks based upon the device type. Therefore you should test ads differently based upon the user’s device. However, first we should examine the concept of ‘effective device’ so you understand where your ads are really showing. Examining Effective Device With Google […]

0 comments
Read More
Ad Testing for Lead Gen

The Best Ads Testing Metrics for Lead Generation Campaigns

September 9, 2014 Brad Ad testing

There are many metrics you can split-test in Google AdWords by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four […]

1 comments
Read More

PPC marketing blog

Subscribe today and receive expert insights from the industry veterans at Adalysis.

Is account health holding you back?

Get started today
No credit card needed.
Follow us

Get your free PPC audit