Automate your PPC Reports for Free – We’re Giving Away Google Ads Reporting Templates for Data Studio

May 14, 2019 Brad General, Reporting

PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]

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How to Use the Little Known Google Ads Account Level App Exclusion Blocker

April 16, 2019 Brad General, PPC management

When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]

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How & Why to Test Ads and Landing Page Combinations

April 2, 2019 Brad Ad testing, General

We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on any one area for their website outside of the entire state. They realized that with […]

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How to Craft a Compelling Call To Action (CTA)

February 18, 2019 Brad Ad testing, General

A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are telling a user what to do. Therefore, these ads are often clicked on by users […]

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How Do Responsive Search Ads (RSAs) compare to Expanded Text Ads (ETAs)?

February 12, 2019 Brad Ad testing, General

Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots of stats for ad testing, easily find top combinations, and then create ETAs that were […]

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Google Ads filter by match type with chosen Exact Match (close variant)

Exact match is no longer exact match – are you managing the changes correctly?

December 3, 2018 Brad Google ads insights, PPC management, Search terms

Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that made it so your exact match terms could show for plurals, misspellings, and different word […]

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Why Google Ads ‘Optimize’ Ad Serving Often Fails to Show Your Best Ad

September 18, 2018 Brad Ad testing, Google ads insights, PPC management

There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to show them why ‘optimize’ is not working for them; and we’d like to share a […]

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UK Biddable Media Awards 18 Winner

The Best Ad Testing Metrics to Use for Your Google Ads & Bing Ads Accounts

September 11, 2018 Brad Ad testing, Google ads insights, PPC management

Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and even CPA are too often used in choosing winners and losers when they are rarely […]

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Understanding Time Frame Comparisons: Do Not Fall For this Google Bug (Feature?)

August 28, 2018 Brad Google ads insights, PPC management, Reporting

A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in your data. In those cases, you often jump to your search terms data and do […]

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Comparison of Google Ads suggestions and manually created ads performance

How Google’s Automated Ad Suggestions Are Performing

August 21, 2018 Brad Ad testing, Google ads insights

Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then the ad is automatically added live in your account You can easily turn off this […]

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