In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going to look at trending. If you want to know what metrics made your account performance go up or down, you need to understand how metrics […]
We use Google Data Studio extensively. It allows you to easily visualize data, create reports, and update the reports. When we talk to in-house and agency members alike, one of the biggest time sinks in the entire company is reporting. While we’ve made Data Studio Templates available for free, some people are struggling to always […]
We’re a big fan of automatically monitoring KPIs and having quick investigation tools into examining why the data changed. Over the next few weeks, we’re going to look deeply into each aspect of the Performance Analyzer tool (available for Adalysis members or via a Free Google Data Studio report). This report can make diagnosing KPI […]
Google’s display network has a tremendous amount of reach and targeting options. You can use it to reach 90% of the internet across more than 2 million websites, videos, and apps. While there is a lot of available inventory, the targeting options can quickly become overwhelming. For example, you could target your ads to: Only […]
Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can then see how often each of you appear above each other in the search results […]
Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]
PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]
When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]
We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on any one area for their website outside of the entire state. They realized that with […]
A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are telling a user what to do. Therefore, these ads are often clicked on by users […]
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July 2, 2019 
Brad 
