We’ve just launched some powerful new features that should make it easy for you to pause, create, and manage ads in bulk. As these new features work with the filter commands that we launched a short while ago, we’re going to quickly review the filters and then get into the new features so you can […]
Dynamic search ads (DSA) are an unusual ad format as you don’t write a headline or pick a destination URL. With these ads, you choose what part of your site you want Google to use to scan for potential keywords and Google will show your ad and the relevant destination URL when the search query […]
This week we’re featuring everything you need to know about using RPI (Revenue per Impression) as your testing metric. This is sometimes called profit per impression (PPI). The difference between RPI or PPI isn’t in the metric calculations within your PPC account. The difference has to do with how you are passing data to your […]
It’s always nice when your ads pass your minimum data amounts and achieve statistical significance. However, there are many times that your ad tests won’t achieve the necessary confidence levels to take action. As we’re often looking for places to take an action, these types of tests are often missed and ad tests linger with […]
In our last two column we discussed setting your confidence levels and what you need to know about minimum data. What we haven’t addressed yet is what data points you should assign minimum data levels to based upon your testing metrics. As an example, if you are testing by CTR, your conversions don’t matter since […]
Before you waste your time examining ad tests, you want to ensure that every ad has reach a minimum data threshold. Within any sample set, it is easy to find a pattern that is caused due to chance. However, as the amount of data you have increases, the likelihood that a statistically significant result is […]
We’ve had a lot of feedback on additional ways that you can segment exactly what ads get included in a multi-ad group test and we’ve just launched new options for determining what ads are included: You can choose to only include (or exclude) ad groups with specific labels in addition to selecting campaigns. This will […]
We’ve just finished launching several new features that should make your ad testing even easier. You can click on any of the images to make them larger so you can get a better view of how to see and use the new features. Ad Group Filters You can now filter ad groups by a large […]
We recently launched a powerful find and replace option to easily find ads based upon a lot of criteria and then mass pause, delete, or modify those ads. When you go to the ads tab, you can use the ‘filter by’ and filter by: What line the pattern occurs You can use multiple lines to […]
New Dashboard The next time you login to your Adalysis account, you’ll be presented with the new dashboard. This dashboard gives you a quick overview of all your test results, which can be segmented by ad type (text or image) and device type. In addition, you can call up information about your multi-ad group tests […]
Check Your Account For Free!
January 19, 2016 
Brad 
