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Inside the Ad Testing Metrics

February 10, 2015 Brad Ad Testing

When you are running ad tests, there are generally six different metrics that you can use to determine winners; however, the way they are used can be very inconsistent, and some metrics are misunderstood. Over the course of the next six weeks; we will be featuring one metric per week and taking a deep dive […]

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How to Gain Customer Insight Through Ad Testing

January 22, 2015 Brad Ad Testing

Many companies pay large amounts of money through corporate research to gain a small amount of information into their customer base. However, you are already spending money with paid search and you can use the insights from that spend to learn a lot about your customers through just good ad testing. The first thing you […]

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See Performance Gains for All Your Ad Tests

January 15, 2015 Brad New Features

The goal of ad testing is to improve your overall account performance. However, it is difficult to tell just how your metrics will change based upon pausing your losing ads. Therefore, we just launched a new feature that will show you what would have happened to your metrics if your losing ad wasn’t running for […]

Legal

How to Work with Legal & Brand Management For Better Ad Testing

November 11, 2014 Brad Ad Testing, General

Many marketers must submit all their ads to a legal and/or corporate branding team for approval before they are allowed to use them in a PPC account. These departments can often be bottlenecks to ad testing. If you aren’t working well with legal and/or branding; then these departments can quickly become an excuse for why […]

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Draft Ads: Automatically Replace Losing Ads

October 7, 2014 Brad New Features

We’ve just launched another great testing feature to help you automate your testing experience known as Draft Ads. Draft Ads allow you to create Ads in advance and then choose replacement conditions in which your loser Ad will be automatically paused and your draft Ad pushed live. With the creation of draft Ads, you can: […]

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How Ad Rotation Affects Your AdWords Ad Testing

September 23, 2014 Brad Ad Testing

If you have multiple ads in an ad group; your ad rotation settings will determine how often each ad is displayed. Based upon how you are testing and your favorite metrics, you should consider the rotation setting you are using and how that affects your ability to receive statistical significance data to make testing decisions. […]

Results of the test by device

Learn How to Test Your AdWords Ads by Effective Device

September 16, 2014 Brad Ad Testing

Mobile users and desktop users behave differently. They are often looking to accomplish different tasks based upon the device type. Therefore you should test ads differently based upon the user’s device. However, first we should examine the concept of ‘effective device’ so you understand where your ads are really showing. Examining Effective Device With Google […]

Ad Testing for Lead Gen

The Best Ads Testing Metrics for Lead Generation Campaigns

September 9, 2014 Brad Ad Testing

There are many metrics you can split-test in Google AdWords by; however, the best testing metrics for determining success vary by industry. Often the lead generation industry is lumped together as a type of advertising campaign: just get me leads. It should not be classified this way. Within lead generation marketing campaigns, there are four […]

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Adalysis is Officially Open For Business

July 29, 2014 Brad General

The idea for Adalysis was born in March of 2012 over a lunch meeting in Munich. We specked out the system, and started to code. A year easily went by just working through working with APIs, designing custom algorithms that could accommodate testing that was fully automated. This meant there was no need for the typical ‘control’ […]

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Visit the Upgraded Knowledge Base

July 3, 2014 Brad General

There are so many features and possibilities within Adalysis, that it is very difficult to show them all in the user interface. We had a previous knowledge base; but the system wasn’t overly friendly to search and navigation. We’ve just migrated to a different knowledge base and ticket provider who’s system is vastly superior to our […]

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