The Free Google Data Studio Performance Analyzer Template has been Updated with New Information

October 1, 2019 Brad General, Performance Analyzer, Reporting

We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just glancing at a metric comparison. The New Features Top & Absolute Top Impression Share As […]

How to Work with the Latest Google Ads Match Type Changes

September 24, 2019 Brad General, Keywords, PPC Management, Search Terms

Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match:  Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad:  All the terms designated with a + sign (or close variations […]

New Features: Bulk Create RSAs & Examine Ad Text Heatmaps

September 23, 2019 Brad General, New Features

We’ve just launched a new feature to bulk create RSAs (responsive search ads) based upon your ETA data. This should make it easy to create RSAs based upon your top ETAs in an ad group without having to go and examine every single ad and take too much time analyzing your ads just to create […]

The 2019/2020 Version of The State of PPC Report is Now Out. Claim Your Free Copy.

September 17, 2019 Brad General

The State of PPC is based upon aggregated survey data from PPC Professionals. This 45 page report looks at trends for in-house and agency marketers and can help you understand how the world at large is viewing PPC these days. The report covers a variety of topics: About This Report and The Data The Participants […]

We’ll be Speaking in Berlin in October. If you’re there, stop by and say Hi

September 12, 2019 Brad General

We’re going to be at SMX Advanced in Berlin from September 29 to October 1st. If you’re in Berlin or at the show, please stop by and say, “Hi”, and feel free to ask us any questions about Adalysis or PPC. I’ll be speaking at two sessions. The first is a full day workshop on […]

KPI Monitoring & Diagnosis: Why Does the Number of Clicks You Receive Change Over Time?

September 10, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall impressions changed. If your impressions go up or down, then in most cases, you will […]

New Features: RSA Creation, Move Keywords, Ad Relevance Alerts, Secure URL Alerts, and More

September 5, 2019 Brad New Features

We’ve launched several new features and enhancements across Adalysis that will make it easier for you to manage your Google Ads & Bing Ads account. RSA Creation Adalysis fully supports Responsive Search Ads. You can edit or create new RSAs. RSAs have always been included in the ad testing, and now you can fully manage […]

PPC & KPI Monitoring: How to Diagnose Lost Search Impression Share Rank & Top Impression Share Changes

September 4, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Impression Share Lost due to Rank and Top Impression Share Metrics. These two metrics are highly related as having a high absolute top impression share percentage or a high top impression share percentage is directly related to […]

PPC & KPI Monitoring: How to diagnose and work with Impression Share Loss due to Budget

July 25, 2019 Brad General, Performance Analyzer

We’re continuing our series on KPI monitoring & diagnosis by taking an in-depth look into why you lose impression share due to budget. This is often referred to as Lost IS (budget) in the Google Ads interface. From a pure definition standpoint, impression share loss due to budget is essentially when you do not have […]

The All New Reimagined Adalysis Dashboard & User Interface

July 24, 2019 Brad General, New Features

We just finished launching the new dashboard, which should help you streamline your workflow and quickly discover all the tools contained within Adalysis. One of the most exciting new features is the ability to take action from the dashboard. When you see an alert, you can take action directly from the dashboard, or you can […]

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