We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just glancing at a metric comparison. The New Features Top & Absolute Top Impression Share As […]
Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match: Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad: All the terms designated with a + sign (or close variations […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall impressions changed. If your impressions go up or down, then in most cases, you will […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Impression Share Lost due to Rank and Top Impression Share Metrics. These two metrics are highly related as having a high absolute top impression share percentage or a high top impression share percentage is directly related to […]
We’re continuing our series on KPI monitoring & diagnosis by taking an in-depth look into why you lose impression share due to budget. This is often referred to as Lost IS (budget) in the Google Ads interface. From a pure definition standpoint, impression share loss due to budget is essentially when you do not have […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to impressions and search volume and what leads to these changes. To arrive at these metrics, we’re using some basic math. Impressions are the number of times your ads were displayed by the level you are looking at […]
In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going to look at trending. If you want to know what metrics made your account performance go up or down, you need to understand how metrics […]
We use Google Data Studio extensively. It allows you to easily visualize data, create reports, and update the reports. When we talk to in-house and agency members alike, one of the biggest time sinks in the entire company is reporting. While we’ve made Data Studio Templates available for free, some people are struggling to always […]
We’re a big fan of automatically monitoring KPIs and having quick investigation tools into examining why the data changed. Over the next few weeks, we’re going to look deeply into each aspect of the Performance Analyzer tool (available for Adalysis members or via a Free Google Data Studio report). This report can make diagnosing KPI […]
As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]
October 1, 2019 
Brad 
