Join us for a Webinar Examining Search Term Management in the New Match Type World

November 20, 2019 Brad General, Search terms

Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK results. Others have seen significant increases in CPAs or decreases in ROAS. For example, in […]

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Analyze Your Google Ads Audience Data with this Free Data Studio Template

October 15, 2019 Brad General, Reporting

Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier to visualize your audience data. The report consists of eight pages: Audience overview All audience […]

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KPI monitoring & diagnosis: why does your CTR change over time?

October 8, 2019 Brad General, Performance Analyzer

Continuing our KPI monitoring & diagnosis series, we’re going to dig into examining changes to click through rate (CTR). This is is one of the more complicated changes as there are so many factors that might be involved. As a reminder, this data doesn’t exist in a vacuum. It’s easiest to see this information in […]

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The Free Google Data Studio Performance Analyzer Template has been Updated with New Information

October 1, 2019 Brad General, Performance Analyzer, Reporting

We’ve updated the Google Data Studio template that we use for the Performance Analyzer KPI monitoring series with several new features. If you’re not familiar with this template, it’s the easiest way to tell data driven PPC stories by just glancing at a metric comparison. The New Features Top & Absolute Top Impression Share As […]

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How to Work with the Latest Google Ads Match Type Changes

September 24, 2019 Brad General, Keywords, PPC management, Search terms

Google recently changed how phrase and modified broad match types work. Here are the new definitions: Phrase match:  Matches of the phrase (or close variations of the phrase) with additional words before or after. Close variations include terms with the same meaning. Modified broad:  All the terms designated with a + sign (or close variations […]

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KPI Monitoring & Diagnosis: Why Does the Number of Clicks You Receive Change Over Time?

September 10, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to Click Volume. There are several reasons that your clicks change when comparing two time frames. The most common is that your overall impressions changed. If your impressions go up or down, then in most cases, you will […]

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PPC & KPI monitoring: how to diagnose lost search impression share rank & top impression share changes

September 4, 2019 Brad General, Performance Analyzer

In today’s installment of our KPI monitoring & diagnosis series, we’ll focus on analyzing changes in impression share lost due to rank and top impression share. These two metrics are highly related as having a high absolute or top impression share (IS) percentage is directly related to having a high ad rank. As ad rank […]

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PPC & KPI monitoring: how to diagnose impression share loss due to budget

July 25, 2019 Brad General, Performance Analyzer

We’re continuing our series on KPI monitoring & diagnosis with an in-depth look into why you lose impression share due to budget. This is referred to as Lost IS (budget) in Google Ads. Impression share loss due to budget essentially means you don’t have a high enough budget to show your ads all the time. […]

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PPC & KPI Monitoring: How to Diagnose Changes to Your Impression and Search Volume

July 16, 2019 Brad General, Performance Analyzer

In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to impressions and search volume and what leads to these changes. To arrive at these metrics, we’re using some basic math. Impressions are the number of times your ads were displayed by the level you are looking at […]

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How to Ensure You Analyze the Correct Data, Time Periods, Timeframes, and Trends for Diagnosing and Optimizing Your PPC Account

July 2, 2019 Brad General, Performance Analyzer

In our ongoing series about how to analyze data change for the Performance Analyzer (available as a Data Studio template or an Automated Tool for Adalysis subscribers), today we’re going to look at trending. If you want to know what metrics made your account performance go up or down, you need to understand how metrics […]

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