Bid adjustments can be very useful in manipulating your bids to hit your target goals. If you find that a certain time of day, audience, or device is doing really well, it’s easy to increase your bids. If you find that there’s an age range or location where you are not doing well, it’s easy […]
We’re going to be speaking at several upcoming conferences. If you’re around, please stop by and say “Hi” and we can chat about Adalysis or anything PPC related. Here’s where we’re going to be: Friends of Search Amsterdam, February 4. We’re going to be speaking about the recent match type changes and how to dig […]
We just launched several features that allow you to analyze your bid adjustments, get new adjustment suggestions, and dig into your adjustment data to understand how the adjustments affect your data. Here’s a quick overview of the new features and videos to help you understand what is possible. Bid Adjustment Map: The bid adjustment map […]
We’ve made several updates to the Performance Analyzer to help you easily understand your changes in metrics and data over time. You can now examine any campaign type: Search Display Shopping Video Any other campaign types You can choose to include paused campaigns if you want to compare data to timeframes where some campaigns were […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into investigating changes to your cost per click, which is either very easy to examine or complicated as the factors that can affect CPC can be a bit varied depending on the changes you have made, and your competitors have changed. […]
Google recently changed how its system works when you edit an ad. In the past, if you edited an ad, Google would create a new ad and delete the old one. This approach resulted in the ad performance to be reset and it was easy to see how well the new ad is performing. It […]
One of our favorite PPC analysis tools is the Pivot table. We use them for many different types of analysis, such as: Find where to improve Quality Scores Find match type and query issues Examine Quality Score by landing page Audit ad extensions Fixing duplicate keyword and search term issues Many, many more data types […]
Last year, Google changed how exact match works, and you needed to adjust how you examined exact match search terms and their management. Earlier this year, Google changed both phrase match and modified broad match. Some people are getting OK results. Others have seen significant increases in CPAs or decreases in ROAS. For example, in […]
Analyzing your audience data within Google Ads can be difficult, especially as it crosses over campaigns and ad groups. To make this data easier to visualize and understand, we’ve created a free Google Data Studio report that makes it easier to visualize your audience data. The report consists of eight pages: Audience overview All audience […]
In our continuing series on KPI Monitoring & Diagnosis, today we’re going to dig into examining changes to click through rate (CTR), which is one of the more complicated changes as there are so many factors that might be involved. As a reminder, this data doesn’t exist in a vacuum. It’s easiest to see this […]
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February 3, 2020 
Brad 
