How to Graph the New Top and Absolute Top Impression Rate Google Ads Metrics vs Conversions, CPA and Other Data

June 19, 2019 Brad General, Google ads insights

As Google Ads is sunsetting average position later this year, we’re still working through the best ways to replace this simple metric so we can pull full insights from our account. At the moment, using absolute top and top rates are the easiest way to replace the lost piece of information. However, these metrics are […]

Get More Auction Insights Competitor Information with this Free Data Studio Template

June 11, 2019 Brad General, Reporting

Auction insights can help you gain insights into your competitors. This information can be used in several different ways: Get an overall idea of competitor coverage The auction insights will show you your impression share versus your competitors. You can then see how often each of you appear above each other in the search results […]

Running out of Ideas for Sitelinks? Here are 20 More Suggestions for You to Try

June 4, 2019 Brad Ads, General

Sitelinks are one of your most visible ad extensions. As this extension can link to any page on your domain or any page about your company, on your site or even on another website, there are a lot of creative ways to use sitelinks. In this article, we’ll look through some of our favorite uses. […]

Automate your PPC Reports for Free – We’re Giving Away Google Ads Reporting Templates for Data Studio

May 14, 2019 Brad General, Reporting

PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]

What happens when you change your PPC budgets?

May 7, 2019 Brad General

One of the most common questions people ask is how changing their budget will affect their data. Here are a few ways to get the answers you need. The first place to look is Impression share lost due to budget, also known as Lost IS (budget). If it’s 0%, then changing your budget won’t increase […]

How Using Broad Match Can Lower Your CTR as Your Quality Score Increases

April 23, 2019 Brad General, Google ads insights

When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]

How to Use the Little Known Google Ads Account Level App Exclusion Blocker

April 16, 2019 Brad General, PPC management

When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]

How to Graph the New Impression and Click Share Metrics to Find Data Insights in Your Google Ads Account

April 9, 2019 Brad General, Google ads insights

Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights don’t exist in the Google Ads interface, so we need to create them our self, […]

How & Why to Test Ads and Landing Page Combinations

April 2, 2019 Brad Ad testing, General

We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on any one area for their website outside of the entire state. They realized that with […]

The 6 Most Underused Google Ads Features

March 26, 2019 Brad General, Google ads insights

I was having a conversation with a large agency in a small country and they had mentioned that their Google Ads rep told them they were the only agency in their country to have ever changed the ad rotation option. While that seems fairly unbelievable (I believe the rep told them that, but it being […]

PPC marketing blog

Subscribe today and receive expert insights from the industry veterans at Adalysis.

Is account health holding you back?

Get started today
No credit card needed.
Follow us

Get your free PPC audit