PPC reporting is one of the most time consuming tasks for PPC Marketers. Looking across many different studies of PPC reporting, the average agency is spending 3-7 days per month on reporting. The average in-house team is spending 2-3 days each month on reporting. Of course, those are averages. For those who have automated reporting […]
One of the most common questions people ask is how changing their budget will affect their data. There are a few ways to look at this question to get an answer. The first place to examine is your Impression Share Lost Due to Budget. This is also known is Lost IS (budget). If your impression […]
When your ad is shown across the display network, the site, video, or app where it was displayed is known as a placement. Some of these sites are great, and others waste money. The display network is comprised of so many sites that some do not fit in line with your brand. We’ve launched new […]
When you use broad match, you can show for semantically similar keywords. This means that if you have the keyword laptop, you could show for the search term Alienware Gaming Computer as they are both computers or you could show for something highly related such as laptop or ultraportable. Google does not automatically show you […]
When Google Ads retired the much loved feature, appsformobileapps.com last year that let you easily block all of your ads from showing on mobile apps, life got a lot more complicated for advertisers using the display network and trying to get their ads off of apps. The reason most people want their ads off of […]
Average position is going away later this year, so it’s time to start looking towards the new metrics and how to use them to find data insights. Some of these new numbers that we’re going to use for our insights don’t exist in the Google Ads interface, so we need to create them our self, […]
We were working with a mid-sized service based company that serviced all of Texas. As the state is quite large, they had a website that just said they’d do electrical work anywhere in the state but they didn’t focus on any one area for their website outside of the entire state. They realized that with […]
We’re going to be at several conferences in April. If you happen to be attending one, feel free to stop by and say, “Hi” to us. SMX Munich SMX Munich is taking place April 1-3 in Munich, Germany. On the first day, we’ll be conducting a full day Advanced Google Ads Workshop. On April 2, […]
I was having a conversation with a large agency in a small country and they had mentioned that their Google Ads rep told them they were the only agency in their country to have ever changed the ad rotation option. While that seems fairly unbelievable (I believe the rep told them that, but it being […]
Google Ads is sunsetting average position in September. After that date, you will no longer be able to access this metric for your current or older data. In this column, we’ll look at why they are making this change, the good, the bad, and what you might need to do prepare for this change. Why […]
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May 14, 2019 
Brad 
