Google Ads is so complicated that it often leads to incorrect assumptions as to how certain things work. When one authority site writes about one of these features incorrectly, it is often considered true and the misinformation quickly spreads and many marketers end up with poor information. In today’s column, we’re going to look at […]
There’s a lot of places where you can find inspiration on ad ideas to test. Before you create ad tests, it’s a good idea to understand your overall positioning in the auction and how you need to differentiate yourself from the competition. It’s also worth noting that in many auctions, you will be competition for […]
Everyone makes mistakes. For new accounts, it’s usually missing conversion tracking, not using negatives, using excessive broad match, and so forth. The pros know what they are doing; so their mistakes are generally those of a poor UI, engineered organization, and overlooking the obvious. 1. Keyword Conflicts Keyword conflicts occur when you have a negative […]
A call to action is an ad component that tells a user what you want them to do. Adding a call to action can often increase conversion rates and decrease CTR. The reason it increases conversion rates is you are telling a user what to do. Therefore, these ads are often clicked on by users […]
Responsive Search Ads allow you to create multiple headlines and descriptions and then let Google do all the optimization work for you. When the ad format first launched, we had high hopes that RSAs would allow us to get lots of stats for ad testing, easily find top combinations, and then create ETAs that were […]
AI and Machine Learning are going to dominate a lot of the conversation in 2019. To get the year started off correctly, we’re participating in a webinar with the sole focus to answer your questions about machine learning. Some questions so far: How do I evaluate recommendations? Are people fighting or just accepting machine learning? […]
We’ve just launched 4 new alerts to help you understand your campaign settings and other performance data. You’ll see these alerts on your dashboard: Clicking on these alerts will take you to the campaign screen filtered by alert. There are several new campaign filters: In addition, you’ll now see a new column “Settings & Performance”. […]
2018 brought many changes to Google Ads. Some of these changes are continuing changes due to consumer trends and others are brand new features. Of course, like every year, we say Goodbye to a few friends, and Google Ads wasn’t any different as it sunsetted two much beloved products and features. Without further ado, let’s […]
Exact match is no longer exact match – are you managing the changes correctly? Once upon a time, when you used exact match, you knew exactly what search terms would trigger your ads. Then Google made a slight change that made it so your exact match terms could show for plurals, misspellings, and different word […]
It’s now easy to find your best headline 1 and headline 2 combinations for your PPC account. We’ve launched a heatmap feature that can automatically show you how the combinations of your headlines are performing. For example; in this screenshot we see: Headline 1s across the top Headline 2s down the side The intersection of […]
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March 12, 2019 
Brad 
