US Search Awards 2017

Thank You For Helping Adalysis Win the Best PPC Management Platform Again

November 20, 2017 Brad General, Google ads insights

Thank You for Our Search Award We’re happy to announce that for the 2nd consecutive year; we’ve been awarded the Best PPC Management Suite Award by the US Search awards. While we get to collect the award; this is an award that should also be presented to our customers as they push us to keep […]

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Unstable quality score trend thumbnail

16 common quality score trends. Some should give you a raise and others get you fired

October 10, 2017 Brad Quality score

We recently introduced a feature that lets you graph keyword and ad group Quality Scores, along with their subfactors. Since then, we’ve been analyzing common Quality Score patterns and the reasons behind them. In this article, we’ll explore the good, the bad, and the downright puzzling. The flatline The flatline never changes. In some cases, […]

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N-gram data on campaign level thumbnail

Using Search Query Data to Inform Negative Keyword or New Product Decisions

Brad Keywords, Search terms

Search Query data is very useful information – it’s what the user actually typed into a search engine. It’s often used in two ways: Find converting keywords not in your account and add them to an account Find non-converting keywords and make them negatives in your account While those are the two most common reasons […]

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Google Data Studio live and interactive dashboards

PPC reporting is now available

August 7, 2017 Brad Reporting

Our latest feature release is PPC reporting for Google Ads and Google Analytics accounts (Microsoft Ads and Facebook will follow shortly). Adalysis now provides over 250 pages of various ready-made reports that you can either simply use as is, or customize to add/remove any additional elements or branding. The reports are interactive allowing you to […]

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Wesley, Founder and CEO at Clicteq

7 Advanced Google Shopping Strategies

May 23, 2017 Brad Google ads insights

Competing in Google Shopping is tough, but its fundamental to retailers success as it now accounts for more spend than search ads in the USA. To be successful there are 7 key things that you need to do, which are broken down in this infographic. The first is to segment search queries by brand v […]

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Quality score analysis dashboard

Six Ways Adalysis Can Help You Diagnose and Improve Quality Scores

May 16, 2017 Brad Quality score

Google recently announced that you can see more Quality Score data in AdWords including historical Quality Score. Being the first system to let you see and filter on all the sub factors (Expected CTR, Landing Page Experience, and Ad Relevance), we’re all for transparency in reporting. While Google has brought more data to Quality Score, […]

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Conflicting keywords

How to Diagnose & Work With Keyword Conflicts

May 4, 2017 Brad Keywords

A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword list: Blue shoes Blue Nike shoes Green shoes Green Nike shoes etc If our negative […]

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Result of the Ad Customizer thumbnail

Are Ad Customizers & Keyword Insertion Helping or Hurting Your PPC?

April 20, 2017 Brad Ads

Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]

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Mastering Attribution Modeling

This Video Answers Your Burning Attribution Questions

April 13, 2017 Brad Google ads insights

Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]

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N-gram search terms data

How to Analyze the Exact Match Change

March 20, 2017 Brad Google ads insights, Keywords

Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in the reverse order of the keyword [New York City Flights] can now match to the […]

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