PPC reporting tools
PPC reporting is a time-consuming task for marketers. Studies show that digital marketing agencies spend an average of 3–7 days per month on reporting, while in-house teams spend 2–3 days.
However, automating Google Ads reporting with PPC reporting tools can significantly reduce this workload. With automation, generating reports takes just a minute, and adding comments, analysis, and recommendations takes about an hour per month.
PPC reporting tools from Adalysis
Adalysis, an award-winning PPC software, offers over 100 pages of ready-made PPC reports that you can use as-is or customize with your branding (white label).
All Adalysis PPC reports are interactive, allowing you to drill down into details within each report. This makes them especially valuable for finding new insights about your Google Ads performance.
Some of our most popular reports include:
- Google Ads performance for Search and Display campaigns.
- MCC (My Client Center), which consolidates key KPIs across multiple accounts in one view.
- Audience analysis, providing an easy way to aggregate data on audience segments, including similar, affinity, and in-market audiences.
- Search Performance Analyzer, a visual representation of interrelated metrics over time to help identify key factors driving performance changes.
- E-commerce performance, highlighting best-selling products, internal promotion results, and top marketing channels.
Our PPC reporting is powered by Google Looker Studio, allowing you to customize reports to fit your needs — such as removing metrics you don’t need. If you’re new to Looker Studio, we offer free educational videos to help you get started.
Free Google Ads reports
To help you get started with automated PPC reporting, we’re offering four of our Looker Studio templates for free. They include:
- A Google Ads performance report
- An audience analysis report
- A visual performance analysis report
- A report that aggregates data from Google Analytics, providing insights into the performance of other marketing channels
Once you’ve tried them, we’re confident you’ll never want to build a PPC report from scratch again. Get your free Looker Studio templates.
Professional PPC software
Are you working with paid search platforms? As well as PPC reporting tools, Adalysis has many more tools for optimizing your online advertising campaigns. The tools include:
You can try Adalysis for free with the no-obligation trial (no credit card details needed). Start your free trial today!
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world to effectively optimize their PPC efforts.
