PPC optimization tools for Google Ads & Microsoft Ads
Adalysis PPC optimization tools help you maximize the performance of your Google Ads and Microsoft Ads campaigns. Using advanced algorithms, Adalysis analyzes your accounts in depth, helping you quickly uncover hidden opportunities for improvement.
Every day, Adalysis runs 100+ automated checks on your accounts. It identifies areas for optimization and consolidates them in a single dashboard. From there, you can dive into detailed data or apply recommendations with a single click. Changes are made directly in your Google or Microsoft Ads account — no need to switch screens.
Quality score optimization tools
Every PPC marketer aims for a high quality score since it reduces costs and increases ad visibility. However, Google Ads only provides quality scores at the keyword level. This makes analysis overwhelming and prioritization difficult.
Adalysis simplifies this process with a priority list for your account. You’ll immediately see which campaigns and ad groups need attention first. You’ll also see which quality score factors need improvement, helping you focus your efforts where they’ll have the greatest impact.
With the quality score optimization tool, you’ll instantly see:
- The quality score for your entire account
- The impact of keywords with low quality scores
- The contribution of each quality score subfactor
- A prioritized to-do list of ad groups requiring urgent optimization
- A quality score history for each keyword
Keyword optimization tool
Keywords are the backbone of your search campaigns, and they need monitoring all the time. With exact match becoming less precise, it’s important to check if your ads are triggered by irrelevant search terms. You also need to spot when keywords from different ad groups or campaigns are competing for the same searches.
Adalysis provides keyword optimization tools to simplify this process. From the Adalysis interface, you can identify keyword cannibalization and quickly add negative keywords to refine your targeting. Every insight is backed by data and applied with just a few clicks.
You can also gain new insights with n-gram analysis. See aggregated data for search terms and phrases across your account, then uncover patterns in clicks, costs, and other key metrics. Adalysis also pinpoints terms to add as negatives or keywords.
You can read more about keyword optimization tools here.
Landing page optimization tool
Your landing page experience is one of quality score subfactors. More importantly, your landing page is also where your visitor will make a decision to act (or not).
Adalysis offers a complete overview of your landing pages. See at a glance how many keywords have low landing page experience score for each page. This can indicate your keywords and landing pages aren’t relevant enough to each other.
See your best and worst-performing landing pages, and access information about your page speed or domain uptime. The best thing? You’ll never miss a broken URL again.
Google display optimization tool
Adalysis offers valuable optimization tools for Google display campaigns, too. You can see your ad placements in your Google Ads account; very often the same placement can be triggered in multiple campaigns or ad groups. Adalysis allows you to see aggregated performance data for each URL and/or app, so you can identify your best converting placements. Then, either adjust your bids or create an individual Google display campaign for your best placements.
Prefer to exclude mobile apps from your display campaigns? It just takes a click.
40+ PPC optimization tools
Adalysis PPC management software offers 40+ professional PPC optimization tools, including:
To see our PPC optimization tools for yourself, start your free trial today.
Adalysis was founded in 2013 by PPC experts with more than 20 years of experience. Since then, we have helped PPC agencies and PPC marketers for brands from all over the world to effectively optimize their PPC efforts.
