We’ve rolled out the analysis and bid adjustment data that you can perform for a device, demographic, location, and other bid adjustments within Adalysis.

With the new system, you can easily:

• View audience data
• Set bid modifiers
• See the last bid modifier change data
• Aggregate various audience data together to see how your audiences are working across campaigns or ad groups
  • You can download this data for later reference
• Run a bid adjustment tool to easily set bid adjustments based upon your custom criteria

This makes the analysis of audience data that you use at the campaign or ad group level very easy. The bid adjustment tool and last change alerts make sure you can easily set bid adjustments based upon your data and custom decisions.

This video will show you how to use the new features.

We hope you enjoy the new features 🙂

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