Responsive search ads allow you to create multiple headlines and descriptions while Google will mix and match the combinations when showing your ads. At the moment, you can only get impression numbers for each line (or even total ad format) so there’s a limited amount of information that you can learn from them. There are […]
This Thursday we’re doing a webinar on the future of paid search. What will be the biggest impact? Machine learning Voice search & ads GDPR / Legal compliance & privacy issues Attribution Something else? Come and listen to this wonderful discussion about how the world of regulations, consumer choice, machines, technology, and of course – […]
Your ad is the only part of your account that a user sees. Perfecting your ad message is crucial to attracting the correct type of traffic that will lead to you hitting your business goals. The two big questions these days are: How much control do you want over your messaging? Who is better at […]
Google finally released an API that supports the 3rd headline and 2nd description line. Adalysis now supports these new ad lines. When you create an ad, you now have the ability to create the 3rd headline and 2nd description. Multi Ad Group Testing For multi-ad group testing, we also support testing the 3rd headlines and […]
There’s often a great debate over ad rotation. Should you use Google’s highly recommended Optimize or the ad tester’s preferred method Do Not Optimize? We took a look at just a few ad groups for one of our advertisers to show them why ‘optimize’ is not working for them; and we’d like to share a […]
Ad testing is an essential part of managing your PPC account. To properly test ads, you must also be choosing winners and losers based upon metrics that further your overall account goals. Unfortunately, CTR (click through rate), conversion rate, and even CPA are too often used in choosing winners and losers when they are rarely […]
A common tactic for analyzing your Google Ads data is to do a year over year comparison of the data (or a timeframe vs a timeframe). This is especially true when you do a reorganization, and something seems off in your data. In those cases, you often jump to your search terms data and do […]
Google Ads launched ad suggestions last year. By default, you are enabled into this program. What this program does is: Create ads for you Gives you 14 days to approve or reject the ad If there is no rejection, then the ad is automatically added live in your account You can easily turn off this […]
We’ve just released a new feature that allows you to monitor and analyze your budgets. There a a few main features to the new system. Alerts You can get alerts for: Capped budgets Overspending budgets Underspending budgets You’ll see these alerts on your dashboard in the budget area. As always with Adalysis, you can customize […]
As we look across accounts; one of the biggest issues we see time and time again is how ad groups are organized. It’s called an Ad Group for a reason; the ad is what the searcher sees. A keyword’s job is just to match to a query to decide if an ad can show or […]