Campaign performance visualisation chart thumbnail

How to Turn Complex PPC Data into Simple Stories

An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]

US Search Awards 17 Winner

Learn How to Improve Your Landing Page Experience Factor for Better Quality Scores

July 10, 2018 Brad General, Tutorials

Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]

Quality score dashboard thumbnail

Receive Performance Change Alerts Plus Many Enhancements

June 3, 2018 Brad New Features

We have just launched a brand new tool along with many enhancements to the existing tools. Performance Monitor The Performance Monitor allows you to setup alerts when your data changes; such as: Your Impression Share dropped by more than 10% compared to the previous week Your Average CPC increased by more than $0.50 compared to […]

How to get started with Adalysis

Welcome to the New Dashboard

May 8, 2018 Brad New Features

We’re just refreshed the dashboard making it similar to quickly see exactly what you need to know about your account. In addition, there’s a nice visual refresh to more easily identify options across the entire software. Our long time users will immediately know what to do in the visual refresh. If you’re newer to Adalysis, […]

How to Use Attribution Models to Make Data Driven PPC Decisions

How to Use Attribution Models to Make Data Driven PPC Decisions

May 1, 2018 Brad General, Tutorials

Attribution determines how conversion and revenue data is divvied up among clicks when it takes a user multiple visits to convert. According to Nielsen, on average, customers make 6 website visits in the conversion process. That means that if you are not using an attribution model, you are making some of your decisions on incomplete […]

Snoozing option for the personal notes thumbnail

New Features: Create & Snooze Your Alerts and Notes

April 19, 2018 Brad New Features

We’ve listened to your feedback and redesigned the notes and snooze options. First off, across the entire account you can now quickly jump to your notes by clicking the notes button that is now shown across the account. You can then see your notes, edit them, remove them, or even snooze them. This should help […]

How to Manage AdWords & Bing Ads Negative Keywords

What You Actually Need to Know to Increase Your Quality Scores

April 10, 2018 Brad General, Tutorials

We could talk about Google AdWords Quality Score for hours (even days). But no one has that much time. So we’ve put together the ‘exactly what you need to know’ guide to Quality Score. There’s no hype, frills, or lots of meaningless charts and data. We get to the point – what you need to […]

Quality score history graph thumbnail

New Adalysis Features: Duplicate Search Terms View, 1 Year Quality Score View, and more

April 2, 2018 Brad New Features

We’ve just launched several enhancements at Adalysis. Duplicate Search Terms View You can now manage duplicate search terms with the same view and powerful tools that you can for duplicate keywords. This short video will show you exactly how to use the new viewer and bulk tools for managing these problematic terms. 1 Year of […]

How to Manage AdWords & Bing Ads Negative Keywords

Everything You Need to Know about Negative Keywords to Improve Your PPC Results

March 12, 2018 Brad General, Tutorials

When we think about optimizing PPC accounts; we’re focused on making sure the right ad is being shown to the right person at the right time. We do this through targeting and organization. To ensure these items are working properly, we need to monitor results. Once we’re happy, then our focus is on getting more. […]

Campaign performance visualisation chart thumbnail

New Adalysis Tool: Use the Performance Analyzer to Compare Your Metrics Over Time and Create Data Driven Stories

March 11, 2018 Brad New Features, Performance Analyzer

The performance analyzer let’s you easily compare your PPC data across two timeframes. This comparison allows you to quickly see what drove the changes. You can examine this data by: Network (search or display) Individual or multiple campaigns Different time periods When you have the results, it’s easy to see what drove the changes in […]

Discover the issues in your Google Ads Account … and how to fix them fast!

Check Your Account For Free!
14 Day Free Trial. No Credit Card Required

PPC Marketing Tips

Subscribe to our blog and receive free, powerful marketing tips delivered directly to your inbox.

Around the Web

How well is your account performing?

Find out, in minutes, what your account score is with our FREE audit report.

Get my account score