An important aspect of PPC is having your client (which might be your boss or an internal division) understand what is happening in the account from a data perspective and then adding context to the numbers so that someone can easily grasp what is happening. To accomplish this we need: An easy way to visualize […]
Landing Page Experience is 39% of your Quality Scores. It’s essential that they are average or above average to maintain good Quality Scores. There’s a lot of misconceptions around what makes up Landing Page Experience as bounce-back rates, dwell times, and long clicks aren’t common PPC terms, yet working on these items can help to […]
We have just launched a brand new tool along with many enhancements to the existing tools. Performance Monitor The Performance Monitor allows you to setup alerts when your data changes; such as: Your Impression Share dropped by more than 10% compared to the previous week Your Average CPC increased by more than $0.50 compared to […]
We’re just refreshed the dashboard making it similar to quickly see exactly what you need to know about your account. In addition, there’s a nice visual refresh to more easily identify options across the entire software. Our long time users will immediately know what to do in the visual refresh. If you’re newer to Adalysis, […]
Attribution determines how conversion and revenue data is divvied up among clicks when it takes a user multiple visits to convert. According to Nielsen, on average, customers make 6 website visits in the conversion process. That means that if you are not using an attribution model, you are making some of your decisions on incomplete […]
We’ve listened to your feedback and redesigned the notes and snooze options. First off, across the entire account you can now quickly jump to your notes by clicking the notes button that is now shown across the account. You can then see your notes, edit them, remove them, or even snooze them. This should help […]
We could talk about Google AdWords Quality Score for hours (even days). But no one has that much time. So we’ve put together the ‘exactly what you need to know’ guide to Quality Score. There’s no hype, frills, or lots of meaningless charts and data. We get to the point – what you need to […]
We’ve just launched several enhancements at Adalysis. Duplicate Search Terms View You can now manage duplicate search terms with the same view and powerful tools that you can for duplicate keywords. This short video will show you exactly how to use the new viewer and bulk tools for managing these problematic terms. 1 Year of […]
When we think about optimizing PPC accounts; we’re focused on making sure the right ad is being shown to the right person at the right time. We do this through targeting and organization. To ensure these items are working properly, we need to monitor results. Once we’re happy, then our focus is on getting more. […]
The performance analyzer let’s you easily compare your PPC data across two timeframes. This comparison allows you to quickly see what drove the changes. You can examine this data by: Network (search or display) Individual or multiple campaigns Different time periods When you have the results, it’s easy to see what drove the changes in […]