PPC Advertising Blog for PPC Professionals

10 Steps to improving Landing page experience.

March 15, 2016

Brad

Google ads insights

Are you fed up of seeing “landing page experience below average”? In this article I’m going to be explaining just how heavily weighted landing page experience is, in the quality score algorithm, with the aid of big data case studies from Wordstream, Adobe and Adalysis. I’m also going to be walking you step by step […]

How We Decide to Automate a Task

March 10, 2016

Brad

General

We’re big fans of automation; but not everything should be automated. There are a few considerations with automation: Is the process repeatable & consistent? With automation; you’re trusting the system to do the exact same thing over and over without any variation. If you don’t trust all the inputs; then you should not automate the […]

How many assets (ad extensions) should you use?

March 1, 2016

Brad

Ads

Assets (formerly known as ad extensions) are incredibly important to any PPC account. Here are just a few benefits of using them: Influence ad rank (along with quality score and bid) Showcase additional information to the user Allow for more conversion types (calls, driving directions) Give the user more information about the company/product Cause the […]

Mobile Preferred Ads Get 2x The CTR as Other Ads on Mobile Devices

February 23, 2016

Brad

Ads

When you look at a lot of the trends in PPC these days, you often hear ‘mobile is taking over’. If mobile is taking over, or at least making a strong showing; then marketers should be focused on thinking about mobile users differently than desktop users. This goes beyond bidding to using mobile or responsive […]

Improve Your Ads by Leveraging Seasonal Trends

February 16, 2016

Brad

Ads

The majority of products have seasonal trends. You don’t see many people buying patio furniture in November or Ski Jackets in June. That’s because the seasons or specific events change buying behavior. Consider these trends: Valentine’s week is the top week for flower sales Super Bowl week is the 2nd highest week (behind Black Friday) […]

Ratio between assisted clicks and converted clicks

3 Ways to Handle Assisted Conversions

February 9, 2016

Brad

Google ads insights

What do you do in this scenario? Day 1: A user clicks on keyword 1 Day 3: A user clicks on keyword 2 and converts Do you give all the credit to keyword 2? If you are using a search engine tracking script or Google Analytics to track your conversions and you are bidding based […]

Conditional formatting in Excel thumbnail

Two Simple Ways to Find & Fix Terrible Headlines

February 4, 2016

Brad

Ads

I still see absolutely terrible ad results all the time. There are usually two main culprits to this problem: Dynamic Keyword Insertion Mass creating ads without checking the length Take a look at these 4 ad headlines: The word ‘Stereo’ is 6 characters. A headline can be up to 25. Just by adding a few […]

What Ad Testing Metric is Best for Your PPC Account?

February 2, 2016

Brad

Ad testing

There is not a ‘best’ testing metric for everyone. There is a best testing metric based upon what you are trying to accomplish. We’ve put together a quick reference chart to easily let you see what testing metric you should be using: What do you want to do? The metric you should use Increase conversions […]

If Your Mobile Conversions Suck– Should You Really Just Ignore Mobile PPC?

January 26, 2016

Brad

Google ads insights

You’re already using a –80% mobile bid modifier and yet mobile still just feels like its draining your budget each month. You’d rather spend money on tablets than mobile devices. Your mobile CTR isn’t bad, but when you look at your cross device conversions; they are 0. And you know its working as you had […]

DSA testing: What you need to know to test dynamic search ads effectively

January 19, 2016

Brad

Ad testing

Dynamic search ads (DSA) are an unusual ad format as you don’t write a headline or pick a destination URL. With these ads, you choose what part of your site you want Google to use to scan for potential keywords and Google will show your ad and the relevant destination URL when the search query […]

10 Steps to improving Landing page experience.

How We Decide to Automate a Task

How many assets (ad extensions) should you use?

Mobile Preferred Ads Get 2x The CTR as Other Ads on Mobile Devices

Improve Your Ads by Leveraging Seasonal Trends

3 Ways to Handle Assisted Conversions

Two Simple Ways to Find & Fix Terrible Headlines

What Ad Testing Metric is Best for Your PPC Account?

If Your Mobile Conversions Suck– Should You Really Just Ignore Mobile PPC?

DSA testing: What you need to know to test dynamic search ads effectively

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