A keyword conflict is when you are blocking your ads from showing on active keywords. These are keywords you want to have running; and they aren’t showing your ads due to conflicts. For instance, let’s say this is our keyword list: Blue shoes Blue Nike shoes Green shoes Green Nike shoes etc If our negative […]
You’ve taken a lot of time creating your initial ads; and often you want to change them or create new ads in bulk. Adalysis’s bulk ad creation tools allows you to select many ad groups at once and then create ads within those ad groups at scale. Since you might be selecting ad groups that […]
Multi-ad group testing is a great way to test large numbers of ads or to get great insight into consumer behavior. To make it easier to test and find where you should be testing, we’ve added two new multi-ad group testing features. Partial Patterns When you are creating a multi-ad group test; you can click […]
Ad customizers, keyword insertion, and IF/Default ads allow you to customize your standard text ads based upon the searcher’s information. Keyword insertion puts your matching keyword into the ad Ad customizers allow you to customize the ads in many ways based off of specific criteria, such as location If/Default ads allow you to create different […]
Attribution management is one of those tossed-around buzz words that most people don’t know what to do with. Attribution isn’t that difficult. The hard part is knowing what question to ask: What model should I use for bidding? How do I determine if a channel should use ads with strong calls to action or brand […]
Some agencies have a large number of analysts and accounts to manage. To make it easier to find your specific accounts and only receive notifications for accounts that you work on; we’ve added a couple of new features. Account Labels The first is account labels. If you label your accounts (such as the analyst name); […]
Trying to find where your Quality Scores need improvement and what needs to be done to improve them is often a very manual process. Adalysis has been a leader in opening up Quality Score data by showing impression weighted data and even allowing you to sort and filter keywords by individual factors (expected CTR, ad […]
Attribution is a buzzword that if often tossed around to make bidding and channel management seem overly complex. In reality, attribution can be very simple. Or as complex as you want to make it. The first step to working with attribution is to understand not just how a model works, but when to use each […]
Google just made a huge announcement: Exact match keywords can now show for semantic matching queries and not just syntactic matching queries. What this means in reality is that your exact match keywords may show: When the query is in the reverse order of the keyword [New York City Flights] can now match to the […]
Ads are the only part of your account a searcher sees. They set the expectation for what the user will find on the landing page. When we think about the basics of testing; we can test in 3 ways: Ads versus other ads: This tests the message the user sees Landing page versus landing page: […]
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May 4, 2017 
Brad 
