The performance analyzer let’s you easily compare your PPC data across two timeframes.
This comparison allows you to quickly see what drove the changes.
You can examine this data by:
When you have the results, it’s easy to see what drove the changes in the account and how the various metrics interact.
For example, in this account:
In the end, the cost went up 110%, the conversions went up 106%, and the biggest drivers of change was the CPC changes. Considering the total search volume dropped by 27%, a doubling of the conversions at almost the same CPA is a great result even though the CPC went up dramatically.
With this tool, you can click into each metric to see a detailed comparison by campaign.
By analyzing your data at a high level and then zooming into what metrics drove your change, and even what campaigns these changes occurred within, you can easily figure out where you need to examine to increase your overall performance. This type of data also makes it very create stories out of your data to explain why the metrics changed over time.
You can see how to use this tool by watching this short video.
We hope you enjoy the performance analyzer 🙂
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